Move the possible.
Move people.

Built and ran the social communications for BKKCAW 2025 in close collaboration with the Love Frankie team — strategy, content creation, and community management across the full campaign window. 722K views. 180K reach. 359K organic views. 5.6% growth rate. The kind of numbers that come from knowing what the community actually wants to hear.

Strategic communications for Plan International UK's Young Health Programme in Thailand, funded by AstraZeneca. Developed the narrative architecture — turning complex health programme goals into language that reached young Thai women. Also shot and produced short-form video content with YHP youth leaders, including for International Day of the Girl and International Women's Day.

Content strategy and creative direction for WHO Thailand's positive parenting campaign. The brief was to make child development research feel human — so it actually changed behaviour. Built as part of an active learning model that brought university students in as content contributors, giving the project both reach and real-world training. Not bilingual in the usual sense — everything was written to sound the way Thai parents actually speak, so it moved the way good content should.

Three-month campaign with UNICEF Thailand to normalise youth mental health conversations. I led the content strategy and ideated the UGC mechanics — including the Instagram and Facebook filters that became the campaign's most-shared format. The challenge format was designed to lower the barrier for self-expression: not a copy-paste post, but a genuine emotional prompt. Celebrity creators joined. So did K-pop stars. 21.1M total reach through strategy, content, and paid amplification — all of it rooted in the belief that people share what they feel seen by.

Started from data — insights into what Thai audiences were actually struggling with, which informed the campaign ideation and content strategy. From there: speaker identification, talking points, script writing, and hosting the live sessions for the Meta × Facebook × UN mental health campaign. Also conceptualised and hosted LINE OpenChat's "Let's View The Burnout" live talk series — bringing mental health experts into honest, accessible bilingual conversation with real audiences. The work didn't end when the broadcast did. The community kept showing up.

Two distinct facilitation contexts, both requiring the ability to shift register completely. First: English-language facilitation for TikTok Southeast Asia's creator workshop (UNDP × EU × TikTok) — bridging international policy language and local creator culture in the same room. Second: Thai-language facilitation for Meta's Wai Kid Digital programme — a university media literacy challenge built on the We Think Digital framework. 400K video views in the first month across six partner universities. The work was the same in both: take something complex, make it land.

Field communications and community storytelling for GIZ's sustainable palm oil initiative. Went into the field, listened, and translated community experience into communications that worked for multiple audiences — local and international.